A crisis that needs a magnifying glass to find two years later
A monthly revenue chart running July 2023 to July 2026. The decline in late 2024 felt like the end of the company at the time. On a three-year axis it is a wobble you have to hunt for.
Phi Unit · a running list
Things I go back to when a project feels like it is going nowhere. Most of them make the same point from a different angle: growth is almost invisible while you are standing inside it, and obvious afterwards. I add to this whenever something survives the second read.
2 reads · updated 14 Sep 2026
A monthly revenue chart running July 2023 to July 2026. The decline in late 2024 felt like the end of the company at the time. On a three-year axis it is a wobble you have to hunt for.

The same progress plotted on two time axes. Zoomed to days it is a violent zigzag going nowhere. Zoomed to decades it is a straight climb. Nothing changed except the window.
Every image here belongs to whoever made it and links back to the original. I collect them, I did not make them. The writing under each one is mine.